01 Nov

We need to reframe “goods”

The term ‘goods’ is a superb piece of framing. ‘Consumer goods’ – well, it is obvious that they are good (and by implication, that consumerism is too?) – the word ‘good’ tells us so!

But a lot of people nowadays, even so, are less convinced of this. Can more THINGS make us happy? And what about the damage being done to our planetary life-support system in the process?

Perhaps there is a way in which we can start to rethink ‘goods’ themselves that will put their obvious goodness into question.

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